Apple October 30th Scary Fast Event Notes

Tim Cook’s intro went so hard I thought he was going to break into dance. The CGI and set budget for this show must rival some movies

Impressions:

M3, M3 Pro, M3 Max

• 3nm
• Performance cores – 30% faster than M1 – 15% faster than M2
• Efficiency cores – 50% faster than M1 – 20% faster than M2
• M3 – 8 core CPU – 10 core GPU
• M3 Pro – 12 core CPU – 18 core GPU
• M3 Max – 16 core CPU – 40 core CPU
• Big next gen GPU upgrade
• Dynamic caching which increased memory utilization efficiency in GPU
• Hardware accelerated mesh shading and ray tracing
• 2.5x faster rendering performance over M1

MacBook Pro

• Space Black is back! (on M3 Pro and M3 Max models)
• Newer design now comes with M3 base model now as well – I wonder if this is meant to replace the previous base model with touchbar (Update – yes it is, touchbar 13in Pro now gone)
• M1 Max goes up to 128gb memory now
• Apple making a big pitch to get the remaining Intel Mac users to upgrade for 11x performance and 11 additional hours of battery
• SDR content at 600 nits (20% improvement)
• $1599 – likely to accommodate the new lower CPU tier.

24in iMac

• Update to M3 …that’s all.
• They announced this one in practically a single run on sentence. I don’t think they spent more than 5 minutes on this update and that was with rehashing the existing features

MacBook Air

• Hang on, wait, the show’s over? I had the section header typed up for this already!

This meeting truly could have been an email. This was the shortest Apple event in recent memory. I never thought I’d miss the segments where they pull out some 3rd party devs to talk about how impressed they are. They could have just posted this whole show on TikTok so we could all watch it at our leisure during commute.