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Apple September 2025
The team ran out of Apple Park to film and are now mining their flagship stores for backdrop. Intro video calls back to Wonderful Tools. Impressions: AirPod Pro 3 Apple Watch Series 11 Apple Watch SE 3 Apple Watch Ultra 3 iPhone 17 iPhone 17 Air iPhone 17 Pro I think this might be one…
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Apple WWDC 2025
Production value of these intro segments have obviously reached a new peak. This feels like Craig’s fantasy. Impressions: New Design iOS 26 watchOS 26 tvOS 26 macOS 26 – Tahoe visionOS 26 ipadOS 26 Other That was probably my longest one yet. The sheer volume of info they can cram in and still shave off…
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Apple September 2024 Event
They finally ran out of Apple Park buildings to film so now the video team is burning through San Francisco landmarks Impressions: Apple Watch Series 10 Apple Watch Ultra AirPods 4 AirPods Max Other AirPods News iPhone 16 Apple Intelligence iPhone 16 Pro Max Other iPhone Not bad upgrades overall if a bit iterative. Can’t…
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WWDC 2024 Post Event Impressions
Tim Cook is shouting from the roof, Craig and the exec team skydiving, Mike Rockwell in a Vision Pro, Apple video team budget at an all time high. Seat belts on folks, its a big one this year Impressions: visionOS 2 iOS 18 AirPods tvOS watchOS 11 iPad OS macOS Sequoia Apple Intelligence Siri ChatGPT…
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Apple May 2024 “Let Loose” Event Post Event Impressions
First, Craig Federighi does a slow motion run at WWDC 2022 and now John Ternus winks at me. Why are the Apple execs trying to rizz me up as the kids say? Also, props to the production team for putting that drone and travel budget to good use this year. Impressions: iPad Air iPad Pro…
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Apple October 30th Scary Fast Event Notes
Tim Cook’s intro went so hard I thought he was going to break into dance. The CGI and set budget for this show must rival some movies Impressions: M3, M3 Pro, M3 Max MacBook Pro 24in iMac MacBook Air This meeting truly could have been an email. This was the shortest Apple event in recent…
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Apple and Gaming
It’s been a minute since we saw something of a big wildcard strategy play from Apple but it’s become clear that the folks at Apple have renewed their efforts to court gamers to the ecosystem. Big indicator here was the WWDC announcement of MacOS Gaming emulation that temporarily blew up the tech internet with videos…
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Apple September Event 2023
Posting this a week late: Apple video team getting bold about getting Tim Cook wrapped up in their shenanigans. Impressions: Apple Watch Series 9 Visit from Mother Nature Apple Watch Ultra 2 iPhone 15 A16 Bionic USB-C iPhone 15 Pro Action Button A17 Pro Console Gaming Coming to Mobile Pro Camera Overall, a short event…
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Post WWDC Thoughts on The Vision Pro
I had some additional thoughts that didn’t quite figure into the impressions model of the previous post. I finally got the chance to rewatch it and there are some tidbits and omissions that I think were very interesting. Sometimes it really is just about what they DON’T tell you. Apple is mysterious like that sometimes……
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Apples Big Day
I skipped the last hour of the event. What did I miss? They used a shimmery effect for the transitions that is super cool. More subtle but no less impressive compared to the drone heavy shots of previous events. Apple events have always the best production value and this event marks a new high point…
thoughts on silicon from the bay
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